Textile executives representing 20 Indonesian companies gained a deeper understanding of why U.S. cotton is the world's preferred fiber after recently traveling across the Cotton Belt. This COTTON USA Special Trade Mission was coordinated by Cotton Council International (CCI), the National Cotton Council’s export promotions arm. Will Bettendorf, Director of Supply Chain Marketing in South and Southeast Asia for CCI, joins us to talk about the tour and Indonesia’s unique position in the global fiber market.